You must Market or your Business Will Fail

If you took any business classes in high school, college or even business school you know they pushed marketing, marketing, marketing.

Without marketing and lots of it, your business will fail. Real estate investing, as a business, is exactly the same.

If you are playing at real estate, investing and doing deals for friends, saving friends from foreclosure and only doing one or two deals per year, then marketing isn’t such a big deal.

If you are making your living on real estate, you better be creative, spread the word around what you do and yell it from the roof tops to get new deals into your pipeline, on a regular – weekly or even daily – basis.

If not, you will be closing your investing doors and going back to work for someone else to keep food on your table.

What kind of marketing?
What kind of marketing you may be asking? Any kind. And always test, test and re-test.

We test letters and multi letters often. We test our post cards. Who is calling and how many calls are we getting from each mailing.

We are doing a lumpy mail campaign this week with a positive message instead of hitting them hard with the misery then then solution.

Obviously, to make this work you must ask everyone who calls “where did you hear about us?” You must track the responses or you will never know what is working.

Remember: Marketing, testing, tracking. Marketing, testing, tracking.

Test your headlines. A great headline must catch the readers attention to get them to keep reading. That’s the first hurdle. The 2nd hurdle is to get them to call. So you must talk about what is in it for them. The benefits to the reader. the benefits to the homeowner who is about to lose their house. How can they get through the toughest time in their life.

That’s what we do is supply solutions. Real estate solutions that make sense to all parties. Let them know what those are!

For more marketing ideas and training and get your questions answers, log on to www.shortsalequeen.com and ASK DEB!

Believe in your own success,

Deb McMillan
The Short Sale Queen